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Jeep.com


In light of the brand’s 70th anniversary, over the past year, Jeep.com has actually gone through a massive overhaul and is now ranked the highest amongst other Chrysler brands, and remains a stand-out user experience by J.D.Power and Associates. The concept of the new design is to give thoughtful consideration to users at every touchpoint to the brand; including tablets and mobile, on top of a solid desktop experience. Besides the beautiful full-width photography, and inline interactivity, the pages are long and information is weaved into a narrative that takes you down the page.

At SapientNitro I was responsible for leading the art direction on the user-experience end. This included redesigning the navigation, the vehicle hero areas, the features and specs sections, amongst many other elements of the brand site.

Art Direction:
—Mikhail St-Denis
—David Fasullo
—Sebastian Speier
Agency: SapientNitro | 2011


 
 
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Neil & Niall’s Wedding


Save the Date & Wedding Invites for one of the most retro couples we know.

Art Direction:
—Sebastian Speier
—Meagan Durlak
2010


 
 
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Harlequin Books


Harlequin.com is the home to one of one of the world’s leading publishers of books for women. The ask was to develop and deliver a world-class e-commerce site for an enormous fan base to explore and access a huge breadth of content. Not only can users buy, read and download books online – easily navigating their way to favourite authors and imprints – they can also join an active community for like-minded romance enthusiasts. Author blogs, forums, podcasts, and video book trailers are just some of the extras available on the most bodice-busting online experience out there.

Art Direction:
—Sebastian Speier
—Ella Potyrala
Agency: Trapeze | 2010


 
 
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Mitsubishi Motors Canada


Leveraging infographics as the quickest way to satisfy the car buff’s craving for rich visuals and detailed specs, at the individual car level, it also fully integrates social media streams for a comprehensive user experience that helps inform and inspire. The concept of the new Mitsubishi Motors brand site was to validate the research that the potential customer had already done, and offer brand transparency by giving them further research and third-party validation at the product level.

Infographics and interactive modules would respond to the individuals location, demographic, and desires.

Art Direction:
—Sebastian Speier
Agency: Trapeze | 2010


 
 
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El Espectador


El Espectador converted from a weekly format back to daily in 2008. Following the successful redesign of the weekly in 2004, we were instrumental in the makeover and conversion to a daily in the European tabloid format. While the Nameplate remains the same, the typography usage has been readapted to fit the horizontal stress of the new design, and format.

The rich colour palette serves as a navigational tool, defining the emphasis of the day of the week, such as Business on Monday, Sport on Tuesday, International on Wednesday and so on. While newspaper circulation is shrinking elsewhere, it is exciting to see expansion here.

Art Direction:
—Sebastian Speier
Agency: Lacava Design Inc. | 2008