In light of the brand’s 70th anniversary, over the past year, Jeep.com has actually gone through a massive overhaul and is now ranked the highest amongst other Chrysler brands, and remains a stand-out user experience by J.D.Power and Associates. The concept of the new design is to give thoughtful consideration to users at every touchpoint to the brand; including tablets and mobile, on top of a solid desktop experience. Besides the beautiful full-width photography, and inline interactivity, the pages are long and information is weaved into a narrative that takes you down the page.
At SapientNitro I was responsible for leading the art direction on the user-experience end. This included redesigning the navigation, the vehicle hero areas, the features and specs sections, amongst many other elements of the brand site.
Agency: SapientNitro | 2011