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Picton Picturefest


Picton Picturefest is a four day festival of film screenings, youth workshops, parties and merriment amidst one of the most picturesque communities in Ontario. We did the full creative direction, branding, identity and advertising for the festival. We created illustrations of landmarks that were familiar to the town of Picton, Ontario, which helped to promote the theme of community and to also give the idea that the festival is in a rural area.

Art Direction:
—Sebastian Speier
—Meagan Durlak
2011


 
 
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Net Change Week 2012


Net Change Week (NCW) is Canada’s premier event on social tech for social change. The weeklong series of events features training workshops, evening programming with guest speakers, lab sessions and plenty of opportunity for networking.

In its fourth year, Net Change continues to be committed to digital literacy and pushing the boundaries of technology’s potential to yield greater impact. This year, we’re getting back to basics: Train, Code and Discover. The website was built with the idea that everything should revolve around these three pillars.

Art Direction:
—Sebastian Speier
—Meagan Durlak
Agency: MatteBlack | 2012


 
 
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Kraft Peanut Butter


Canada’s #1 peanut butter brand, Kraft Peanut Butter, was inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments.

Hosted at SpreadtheFeeling.ca, the PB & ____ contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story. The concept was that PB (Peanut Butter) could be combined with anything to form something better, hence PB & ____. The campaign also featured a fully customized YouTube channel that housed the same functionality as the microsite.

Art Direction:
—Sebastian Speier
Agency: Trapeze | 2010


 
 
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Dodge Caravan – The Right Tool


Dodge came to us with a TV spot that Wieden+Kennedy was working on called The Right Tool for the Job. It featured a number of people using the wrong cars to haul cargo, all the while showing the Caravan hauling a large cargo load while also transporting a family. The message was that you buy tools for your particular needs, and if you need a vehicle that can carry stuff then the Caravan was for you.

Our microsite component featured a Right and Wrong way to haul cargo. Flipping through the site, you’d come across improper ways of doing things, followed by a proper way featuring the Dodge Caravan.

Art Direction:
—Sebastian Speier
Agency: SapientNitro | 2011


 
 
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Makeshift Magazine


Makeshift Magazine is a kickstarter funded project, that showcases creativity and design in unlikely places. Primarily a magazine, Makeshift features ingenuity in developing nations where design is a solution to a problem based on necessity rather than a solution based on marketing or aesthetic appeal. This postcard was sent out to everyone who contributed to the initial kickstarter fund as an acknowledgement and gratitude.

Art Direction:
—Sebastian Speier
—Meagan Durlak
2012