El Espectador converted from a weekly format back to daily in 2008. Following the successful redesign of the weekly in 2004, we were instrumental in the makeover and conversion to a daily in the European tabloid format. While the Nameplate remains the same, the typography usage has been readapted to fit the horizontal stress of the new design, and format.
The rich colour palette serves as a navigational tool, defining the emphasis of the day of the week, such as Business on Monday, Sport on Tuesday, International on Wednesday and so on. While newspaper circulation is shrinking elsewhere, it is exciting to see expansion here.
Agency: Lacava Design Inc. | 2008