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Kraft Peanut Butter


Canada’s #1 peanut butter brand, Kraft Peanut Butter, was inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments.

Hosted at SpreadtheFeeling.ca, the PB & ____ contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story. The concept was that PB (Peanut Butter) could be combined with anything to form something better, hence PB & ____. The campaign also featured a fully customized YouTube channel that housed the same functionality as the microsite.

Art Direction:
—Sebastian Speier
Agency: Trapeze | 2010


 
 
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Dodge Caravan – The Right Tool


Dodge came to us with a TV spot that Wieden+Kennedy was working on called The Right Tool for the Job. It featured a number of people using the wrong cars to haul cargo, all the while showing the Caravan hauling a large cargo load while also transporting a family. The message was that you buy tools for your particular needs, and if you need a vehicle that can carry stuff then the Caravan was for you.

Our microsite component featured a Right and Wrong way to haul cargo. Flipping through the site, you’d come across improper ways of doing things, followed by a proper way featuring the Dodge Caravan.

Art Direction:
—Sebastian Speier
Agency: SapientNitro | 2011


 
 
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Jeep.com


In light of the brand’s 70th anniversary, over the past year, Jeep.com has actually gone through a massive overhaul and is now ranked the highest amongst other Chrysler brands, and remains a stand-out user experience by J.D.Power and Associates. The concept of the new design is to give thoughtful consideration to users at every touchpoint to the brand; including tablets and mobile, on top of a solid desktop experience. Besides the beautiful full-width photography, and inline interactivity, the pages are long and information is weaved into a narrative that takes you down the page.

At SapientNitro I was responsible for leading the art direction on the user-experience end. This included redesigning the navigation, the vehicle hero areas, the features and specs sections, amongst many other elements of the brand site.

Art Direction:
—Mikhail St-Denis
—David Fasullo
—Sebastian Speier
Agency: SapientNitro | 2011


 
 
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Harlequin Books


Harlequin.com is the home to one of one of the world’s leading publishers of books for women. The ask was to develop and deliver a world-class e-commerce site for an enormous fan base to explore and access a huge breadth of content. Not only can users buy, read and download books online – easily navigating their way to favourite authors and imprints – they can also join an active community for like-minded romance enthusiasts. Author blogs, forums, podcasts, and video book trailers are just some of the extras available on the most bodice-busting online experience out there.

Art Direction:
—Sebastian Speier
—Ella Potyrala
Agency: Trapeze | 2010


 
 
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Mitsubishi Motors Canada


Leveraging infographics as the quickest way to satisfy the car buff’s craving for rich visuals and detailed specs, at the individual car level, it also fully integrates social media streams for a comprehensive user experience that helps inform and inspire. The concept of the new Mitsubishi Motors brand site was to validate the research that the potential customer had already done, and offer brand transparency by giving them further research and third-party validation at the product level.

Infographics and interactive modules would respond to the individuals location, demographic, and desires.

Art Direction:
—Sebastian Speier
Agency: Trapeze | 2010