WIND Mobile needed to introduce itself to Canadians as the new national wireless service. The key communication was the company’s resolve to deliver a superior wireless experience to consumers long frustrated by the offerings of the big three incumbents.
The WIND Mobile site was designed as a community platform, where users were asked to make suggestions, share ideas, and ask questions about how wireless service in Canada could and should be better. WIND executives, from Customer Service to the CEO, responded. WIND now has the most active and integrated social platform in Canadian telco. WINDMobile.ca won Gold at the 2010 Canadian Marketing Awards.
Creative Direction: —Ben Playford
Art Direction: —Ella Potyrala
Design: —Sebastian Speier
Agency: Trapeze | 2010